TIP: Remind people why you are taking the photo and natural emotions should kick in 7. Convey the right emotionsĪ story about a stolen favourite garden gnome is never going to work beside a photo the grinning theft victim – surely they should be distraught! If you need to take photos indoors, make sure there is adequate lighting and the subject is framed well 6. TIP: Outside is brighter but avoid glare from the sun. Too dark and the subject will be indistinguishable. Too light and your subject will appear ghostly. It’s all about location, location… lighting TIP: Everything is more exciting than a white wall – be creative 5. White walls never look white and headshots always end up with a strange shadow. TIP: You know the story the best so try taking photos yourself 4. Images need to properly illustrate your story. If you can’t hire a professional due to budget or time restraints, don’t use stock photos instead. Don’t *insert stock title* – it’s boring and says nothing Identify the subjects of the photo and what the story is about.ģ. Paying for a professional is worthless unless you actually explain what images you need. Press photographers are ‘media whisperers’ with the power to know exactly what the media is looking for – it’s your best chance for getting suitable photos. They’re worth a thousand words so choosing the right picture will give your release an advantage.ġ. But a terrible image could be just as bad as not including one in the first place. Journalists and bloggers will be more likely to cover news that includes an image. Sending an image with your press release should be common sense – but are you really using photos correctly?
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